Persuasiveness of Preference Elicitation Processes in Destination Recommendation Systems

Destination recommendation systems not only recommend but also persuade. The goal of this study was to investigate the potential influences of the relevance, transparency of and effort required by the preference elicitation process on the perceived fit of a destination recommendation, while simultaneously considering user perceptions of the elicitation process (perceived enjoyment and personalization). The findings indicate that the relevance, transparency and length of the preference elicitation process serve as important cues for personalization, which in turn, influences enjoyment with the process and the perceived fit of the recommendation with one’s preferences.